Posted: 5 December, 2013
Who do you think is Australia's most valuable sporting brand?
The most valubale australian sporting brand has been revealed according to Brand Finance.
Taking out top spot is the Penrith Panthers who beat code rivals the Collingwood Magpies with their brand being worth $46.2 million.
Six NRL teams feature altogether in the top 20 including the Bulldogs, the Parramatta Eels, Brisbane Broncos, Canberra Raiders, and the Sydney Roosters.
The brand of a club is different to it's market value with the rating being based on the relevance, differentation, knowledge and esteem.
Although other teams from Rugby Union, A-League and Big Bash were included in the research, only AFL and NRL teams were valuable enough to be featured in the Top 20 Most Valuable Australian Sports Brands.
It's sure to raise eyebrows with serial NRL wooden spooners coming in well ahead of NRL 2013 Premiership Champions the Roosters.