You don't have to be into politics to know who Nick Xenophon is.
Since rolling onto the scene on a No Pokies platform many years ago, he's arguably the SA pollie with the highest national profile.
Nick's always been into his stunts to get his message across.
But he dropped his biggest bombshell in October when he announced he was quitting his cushy Senate office in Canberra for a crack at the South Australian state election.
This time he'd be running for a seat in the Lower House against a sitting Liberal.
Where Nick treads, the local parties tremble and a new Newspoll backs this up.
His SA Best party is on track to outpoll BOTH Labor and Liberal.
The fledgling team's got 32% of the primary vote compared to 29% for the Libs and 27% for the incumbent Labor Government.
The popularity stakes are no contest.
Xenophon leads the way for who voters think would make the better SA Premier with a whopping 46% - more than double the 22% for Premier Jay Weatherill and wannabe Prem Steven Marshall.
But could Mr X really be Premier and win Government?
Well that depends.
SA Best have only confirmed candidates for a handful of seats with more set to be announced in the coming weeks.
Right now Xenophon plans on contesting about 20 of the 47 seats in the state's House of Assembly but that could change.
At the very least, it appears he'll hold the balance of power after the election on March 17 and potentially become the "kingmaker" who'll decide who gets to be Premier.
That's if it's not him.