On Wednesday (15 November), Kmart kicked off its 30th year of the Kmart Wishing Tree Appeal together with The Salvation Army to support members of the community in need.
With more than 2.9 million Australians currently living in poverty,1 Australia’s largest and longest running Christmas gift Appeal will once again support children, adults, seniors and families who are unable to afford gifts at Christmas and beyond.
To date, the Appeal has collected more than eight million gifts and all Aussies are encouraged to dig deep and help celebrate 30 years of the Appeal by giving in store or online.
“During December, The Salvation Army assists three times more people compared to any other month due to increased financial pressure at Christmas with extra bills, upcoming back-to-school costs, special meals and holiday activities for the children added on to everyday living expenses,” he said.
“Through our partnership with Kmart and thanks to the generosity of Australians nationwide, we are able to provide gifts to those who would otherwise go without, not just at Christmas but at any time of the year. The Kmart Wishing Tree Appeal truly does give hope where it’s needed most.”
The Kmart Wishing Tree Appeal officially launched nationwide in all Kmart stores on Wednesday 15 November and will run until Christmas Eve, Sunday 24 December.