The Queensland Police Service announced yesterday the launch of using Disappearing Person Alerts on Snapchat to assist with public messaging to help locate missing people.
As an extension of the current use of Facebook and Twitter to deliver information to the public, the widely used social media platform represents an opportunity to engage with a younger generation of Queenslanders.
Acting Deputy Commissioner, Specialist Operations, Tracy Linford said that using Snapchat broadens the current social media reach that the Queensland Police Service has to further share information about missing people.
“The demographics using Snapchat in Australia are largely in the 18 to 25-year-old demographic so it enables us to send information and images to these people who may not be engaged in other forms of social media,” Acting Deputy Commissioner Linford said.
“While the messages appear once and then disappear, any information reaching members of the community to assist us to locate a missing person is positive.
“On average, around 100 people are reported missing to police every week in Queensland. We as a police service do all we can to help families find their loved ones, so this is a logical extension on our already large reach in the social media sphere.”
National Missing Persons Week will this year focus on the high number of youth that are reported missing each year through the campaign “Still waiting for you to come home”.