The RSPCA is investigating an incident on the Gold Coast where a man was filmed apparently bashing a dog by the side of a road.
The video was viewed more than 125,000 times in about two hours on Facebook before it was taken down.
The man and a female friend were unloading two dogs at Currumbin Beach yesterday when a passerby noticed the man punching and kicking a pet staffy.
The woman has taken the video recording and car registration details to authorities.
RSPCA Queensland said an investigation is now underway.
"It's pretty disturbing," RSPCA spokesman Michael Beatty said.
"There's no way you can treat an animal like that.
"We will certainly look into it.
"If you're not happy with the way your dog walks on a lead you should be taking that dog to training."