Food truck festival sees local businesses lose trade over weekend

Where are local dollars going?

Food truck festival sees local businesses lose trade over weekend

Greater Shepparton City Council has come under fire after a Shepparton cafe owner said her store's trade fell by an estimated 50 per cent during the Shepparton Food Truck Carnival at Victoria Park Lake on the weekend.

The weekend was shared with the Federation Internationale de Volleyball World Tour event, which saw a variety of food trucks come from Melbourne to sell their food and drinks at the event.

Federation Internationale de Volleyball World Tour event saw Melbourne-based food trucks come to Shepparton

Greater Shepparton City Council Director Sustainability Geraldine Christou has defended the event saying, “We had over 20 local business involved in facilitating the Beach Volleyball World Tour and Food Truck Carnival creating a flow-on effect for accommodation, event suppliers and contractors, hospitality and entrainment, and media businesses.

“Local businesses with food vans or trucks also had the opportunity to get involved with the Food Truck Carnival. Mr Sheppy was onsite for the four days of the carnival along with a local coffee operator and local amusement provider with the local business Subway and the Aussie Hotel also providing catering services at the Beach Volleyball . Food trucks were used as a point of difference this year and to give crowds another reason for returning to the tournament. I want to thank everyone for supporting the Volleyball players and those that enjoyed the carnival atmosphere,” said Ms Christou.

Bec Dennis, local part-owner of Friars Cafe in Shepparton's Fryers St told Shepparton News that major sporting events has had a much more positive effect on the town and people are spending money in Shepparton and attending events. 

She also said the business expected a drop during the carnival weekend, ‘‘It’s really affected our trade,’’

‘‘We always hope it’s going to be okay, but this weekend has been a lot quieter.’’

Mr Sheppy is a local ice-cream van in the town

Quality Hotel Parklake General Manager Kelly Sullivan said the event was really good for them in terms of accommodation and guests eating breakfast, lunch and dinner onsite.

"We were also busy with locals dining in the restaurant or having drinks after watching the Volleyball. People were spending money not only at the Volleyball or Food Truck Carnival, they were also spending it in town," she said.

The council has said over the four days of action last weekend, more than 19,000 visitors generated close to $1million in economic stimulation to the local economy in direct and indirect benefit to local businesses.