Tasmania’s peak tourism industry body will urge other States to adopt Tasmania’s response to offensive slogans and imagery on campervans.
Tourism Industry Council Tasmania CEO Luke Martin, said he would raise offensive advertising on camper vans and other tourism products with his colleagues at the Australian Tourism Industry Council meeting in Perth this week.
The Australian Tourism Industry Council is the gathering of the CEOs and representatives of each of the 8 State and Territory Tourism Industry Councils across the country.
Mr Martin said Tasmania had taken the lead in regulating against offensive and vulgar imagery and slogans on camper vans, but a national response was needed.
‘The Tasmanian Parliament passed good legislation a couple of years ago enabling the government to deregister any vehicle displaying material found to be offensive by the Australian Adverting Standards Bureau,’ Mr Martin said.
‘Unfortunately, most if not all these vans and vehicles are not registered in Tasmania and we cant stop them crossing Bass Strait.
Mr Martin said the offensive vehicles were still commonly seen across the State.
‘The other day I had to explain to my inquisitive 6 year old daughter what exactly ”Cancer has never looked so sexy” meant after we pulled in next to a hire car parked at a popular tourist spot in southern Tasmania with exactly that sprayed across its site.
‘Late last year I travelled behind a van heading into Freycinet National Park with the words “If you do it for loot, you a prostitoot’ emblazoned across its rear.
“Not only is that very unamusing and even worse spelling, but it is also well beyond the bounds of good taste or standards that the Tasmanian community would expect from our industry.
‘Unfortunately, this particular company is not and has never been tourism accredited in Tasmania, and beyond urging our visitors to look at other great Tasmanian rental van companies, there is not much we can do locally.
‘My hope is by raising our frustrations with our colleagues from across the country we can work towards a national position that each State puts to their respective Tourism Ministers for a consistent national approach.
‘If other States adopted Tasmania’s response we would effectively draw a line in the sand across the country for this particular company and other ‘edgy’ operators in the tourism industry.