Iconic Australian chocolate bar, Violet Crumble, will now by made by Adelaide company, Robern Menz.
Nestlé Australia Ltd announced today that it will sell their brand to Adelaide-based family business Robern Menz (Mfg) Pty Ltd for an undisclosed sum.
Under the sale, Robern Menz will acquire the iconic Violet Crumble brand and its associated intellectual property, plant and equipment.
“The sale of the Violet Crumble brand to Robern Menz recognises that they are well positioned to combine their existing honeycomb manufacturing with that of Violet Crumble and continue to invest behind this well-loved brand," Nestlé General Manager Confectionery, Martin Brown said.
“We are delighted that the history and tradition of this iconic Australia brand will continue under the ownership of a strong, Australian owned business."
Manufacture will transfer to the Robern Menz factory in Adelaide, South Australia in the coming months.
Violet Crumble has been manufactured at the Nestlé factory in Campbellfield, Melbourne since 1983. There will be no changes to staffing at the Nestlé factory. Nestlé invested $8m in the factory in 2017 to grow key locally manufactured chocolate brands and support growing KitKat exports.