Naracoorte Caves Business Workshop

coming to Naracoorte

Naracoorte Caves Business Workshop

Naracoorte Lucindale Council are looking for Innovative and passionate local's to join a workshop to generate ideas that leverage value from the Naracoorte Caves and grow tourism and the visitor economy.  The free workshop is being held on Thursday 9 November, with registrations at 5.45pm, and the workshop running from 6.00pm to 8.00pm at the Naracoorte Town Hall.


Peter Joy, Executive Chair of Brand SA, will lead the discussion.  At the workshop Peter Joy will facilitate a discussion on tourism experiences and what makes them great, how can those ideas be brought to Naracoorte, identify opportunities that could be started right now and what can existing businesses do to realise opportunities.


“We’re seeking innovative and passionate local people to attend the workshop and take the lead on generating ideas that will grow tourism and our visitor economy.  We’re looking for a diverse group of people with a range of skills and experience who can see the opportunity for our local area and are willing to share their ideas” Mayor Erika Vickery said.


“This workshop offers a unique opportunity to engage with Peter Joy.  Peter has extensive experience in branding and marketing destinations and is a driving force behind the success of the South Australian brand” Mayor Erika Vickery said.


Naracoorte is a unique destination for visitors in the Limestone Coast.  As home to South Australia’s only World Heritage site, the Naracoorte Lucindale Council is focused on bringing greater economic and community benefit to the local area from the iconic Naracoorte Caves.


“The Caves are home to Australia’s richest record of megafauna, with unrivalled fossil preservation.  By leveraging greater value from the Naracoorte Caves and making the most of what we have at the Naracoorte Caves, the town can attract more visitors and everyone’s business can benefit”, Mayor Erika Vickery said.


The Business Workshop is one idea Council is pursuing that was generated by the Caves Connection Project group.  The Caves Connection Project brought together local business and community leaders, who proposed new ideas for leveraging greater value from the State’s only World Heritage site, the Naracoorte Caves.


“As a member of the Caves Connection Project and president of the Naracoorte Lucindale Business and Tourism Association I encourage businesses to come along to the Business Workshop and be involved in growing Naracoorte’s share of the tourism dollar”, Sandy Talbot, President of the Naracoorte Lucindale Business and Tourism Association said.


The Project Group developed a Concept Statement which outlines ideas for the next 10 years.  The Concept Statement’s objective is to spark actions to increase the economic and community benefit to Naracoorte through increased visitation, encouraging new infrastructure, new and expanding businesses and jobs.  The Concept Statement is the foundation for future projects for Naracoorte, and potential partnerships.


Further information can be found on Council’s website