Domino's Launches All Natural Soft Drink Range

Plans for preservative free menu

Domino's Launches All Natural Soft Drink Range

Domino's has announced a national partnership with Australian start-up Nexba.

They'll launch the largest range of all natural soft drinks available from an Australian fast-food company.

The Next Gen sugar free range is free from preservatives, artificial colours and artificial flavours.

Domino's Australia/New Zealand CEO Nick Knight says 'customers have been calling out for healthier alternatives for some time now'.

'In testing, Next Gen sold on par with our existing soft drink range' he said.

The range was initially trialed in New South Wales and will be sold in stores across Australia from today.

'It has been our ambition for the past two years to make our entire menu preservative free and we are so close to completing this as 96% of our menu now has no artificial colours, flavours and preservatives'.

Next Gen contains zero sugar, nothing artificial and has less than 11 calories in each drink.

The new product will be available in both cola and lemon flavours in a 375ml can, with larger sizes to be launched in the near future.

Nexba was awarded the 2017 Product of the Year in the Beverage category, which was decided by thousands of Australian shoppers participating in a survey from leading global research firm Nielsen.

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