A national campaign across rail stations, tram stops and bus shelters will encourage commuters to pause and reach out if these are feeling under pressure or experiencing a crisis.
Lifeline Australia Chairman John Brogden said the “Pause. Call. Be Heard” campaign would engage people who might be struggling with life’s challenges.
“Through engaging, positive and interactive advertisements, we are asking people to take a moment and know that they are never alone – Lifeline’s 24/7 crisis support services are available,” Mr Brogden said.
“The rail industry has shown strong leadership through this partnership with Lifeline, and it sets a wonderful example for other industries.”
The TrackSAFE Foundation has contributed $250,000 towards the campaign, with Chairman Bob Herbert AM acknowledging the industry-wide support for the initiative.
“This campaign represents our strong and ongoing commitment to doing what we can – through the rail industry – to use rail environments to promote health and wellbeing for the public and to rail staff,” he said.
The “Pause. Call. Be Heard.” campaign launch follows the establishment of a national partnership between Lifeline and the TrackSAFE Foundation.
The first billboards have been installed in Victoria and Queensland this week, and other states and territories will follow over the next few months.
Other activities to be explored during the campaign include research projects, technological solutions, data sharing and other rail station activities.
You can check out one of the interactive billboards from the campaign below: