South West Beef Producers Take Top Honours at Awards

Outstanding Beef Producers Recognised

South West Beef producers were recognised last night at the 2017 Meat Standards Australia (MSA) Excellence in Eating Quality Awards.
Shane and Leanne Ablett of Cowaramup won the Most Outstanding Beef Producer award. This award was open to any production system, with the exclusion of accredited grainfed beef.
Other winners included Carpenter Beef, Dandaragan, which won Most Outstanding Beef Producer (Grainfed), and beef producers Russell and Sonya Mead of Mills Farm Grazing, Coolup, who won the inaugural MSA Excellence in Eating Quality Progress Award for WA.
MSA Program Manager Sarah Strachan congratulated the winners and said that they consistently achieved exceptional compliance rates to MSA’s strict specifications.
“To help with continuously improving eating quality, MSA-registered producers are provided with ongoing feedback on their livestock, accessible through myMSA, which now offers producers the ability to benchmark their performance against other producers in the state as well,” Ms Strachan said.
“These producers are showing they are taking notice of that information to achieve results.
“Shane and Leanne Ablett won their award from a field comprising of 1,679 registered producers in Western Australia who consigned cattle during 2015-17.
“During 2015-17, 29% of all cattle consigned to MSA from Western Australia were grainfed. Carpenter Beef won the grainfed award from a field of 80 registered producers in the State who consigned grainfed cattle during 2015-17.
“More than 14,000 producers throughout Australia consigned almost 5.9 million cattle to the MSA program throughout 2015-17.”
To find out more information about the MSA Program visit: