Etihad Stadium has been renamed to Marvel Stadium from September this year.
Speaking on Triple M's The Hot Breakfast, Eddie McGuire said this change with Disney could be the start of something exciting.
"One of the things that gets on my goat in this town is that sometimes you go to Etihad Stadium or the MCG it's like going to the demilitarized zone," Eddie started.
"The first thing people is tell you 'no you can't.' 'Stop.' 'Move over there.'
"Whereas when you go to the US to a stadium it's 'hello! Welcome, how can we make it fun?'
Eddie also had plenty of ideas surrounding incorporating some of Marvel's favourite superheroes in the facade including projections onto the roof of the stadium.