Most clubs went for a round by round list of who they played when they announced their AFL fixture this year.
The Lions went for something a little different.
Round by round, the Lions had a fan from every club line up in front of a height chart for a mug shot to take the piss out of them.
Collingwood copped it for missing teeth, Melbourne were on the end of another cheese board gag and Essendon's yes membership campaign felt the force.
This is pretty clever!