Hawthorn have reportedly sacked chief executive Tracey Gaudry, just five months after she was appointed as the first woman to run an AFL club.
Fairfax Media reported on Monday that Gaudry will depart after attracting negative feedback from Hawks officials and football department staff.
A former Olympic cyclist and Athletics Australia official, Gaudry was a surprise appointment to replace Stuart Fox in May.
The 48-year-old, who is also a vice president of world cycling's governing body, had no prior football industry experience when she became the first female to take on a full-time CEO role at an AFL club.
Hawks president Richard Garvey said at the time the board was excited to bring in an outsider who could drive change at the club.
Gaudry competed as a road cyclist at the 1996 and 2000 Olympics and was ranked No.3 in the world at her peak.
After winning four premierships over the past decade, Hawthorn have begun to rebuild their list under long-serving coach Alastair Clarkson.
The Hawks finished last season in 12th place, having traded away beloved veterans Sam Mitchell and Jordan Lewis.
Former skipper Luke Hodge is expected to backflip on his retirement plans and join Brisbane during the upcoming trade period.
One of the AFL's biggest clubs with more than 75,000 members, the Hawks are expected to develop new multi-million dollar headquarters at Dingley in Melbourne's south-east over the next decade.