Melbourne has secured iSelect as a major sponsor, extending their partnership with the club.
It means Melbourne will finally have a sponsor on the back of their jumper, starting on Saturday night against Adelaide.
iSelect partnered with Melbourne's AFLW side in 2017, and announced on Saturday they would be increasing their partnership.
“We are really proud of our partnership with iSelect. They first aligned with our AFLW team off the back of our pioneering leadership within the women’s game," Melbourne chief executive Peter Jackson said.
“For iSelect to broaden their partnership, and increase their investment to become our co-principal partner is a significant achievement for the club and reflects the strength of the AFLW platform on which the partnership was established.
“The fact that this is the first instance, on this scale, of an AFLW sponsor growing into a sponsorship of the men’s team is a really considerable step for our code."
iSelect chief executive and managing director Scott wilson said it was exciting for both parties.
“We’re really proud to have been involved with Melbourne’s women’s team from the very beginning and have been overwhelmed by the level of community support for the inaugural AFLW season," he said.