Figures regarding how much every club was paid by the AFL in 2016 have been released, with expansion club GWS well out in front.
The Giants received over $21 million from the league in 2016, around $3 million above St Kilda in second place and double what Fremantle and Adelaide received, according to a report in the Herald Sun.
The league handed out $255 million in revenue to the 18 clubs, based on each club's financial circumstances and other factors.
GWS chief executive David Matthews told the Herald Sun the raw figures didn't tell the whole story.
“It’s on the record we might get $20 million but every club gets $10 million or $11 million,’’ he said.
“We might get more than Gold Coast and four or five million more than a couple of Melbourne clubs who have been around for 150 million years.
“But what we talk to the AFL Commission about is are we on track, are we growing our revenue streams?"
Matthews said GWS and Gold Coast were already proving their worth, suggesting the AFL's revenue has gone right up as the amount of matches each week has inreased.
“The simple headline on the investment is the AFL has already got the investment back by creating the ninth game (every week)," he said.
“That extra game is worth $57 million. If you split it equally with us and the Gold Coast we are already washing our face."
How much each club was paid by the AFL in 2016:
1. GWS Giants $21,548,374
2. St Kilda $18,566,589
3. Western Bulldogs $17,610,181
4. Brisbane Lions $17,532,922
5. Gold Coast Suns $17,194,594
6. North Melbourne $15,022,303
7. Melbourne $14,799,452
8. Port Adelaide $13,206,665
9. Sydney Swans $12,488,957
10. Richmond $12,358,925
11. Essendon $11,914,715
12. West Coast Eagles $11,703,240
13. Hawthorn $11,614,683
14. Carlton $11,607,942
15. Collingwood $11,304,689
16. Geelong Cats $10,787,483
17. Fremantle Dockers $10,563,307
18. Adelaide Crows $10,553,565