Golden State might be wiping the floor with Cleveland, but nobody's turning off.
That's if TV ratings are anything to go by.
The first two games of the NBA Finals are the most-watched since Michael Jordan's final championship in 1998.
Nielsen says almost 20 million Americans watched the Warriors' punish the Cavaliers - up 5% on last year.
The Warriors' 132-113 victory in Monday's Game 2 drew more than 20 million viewers - up 13% on 2016.
And none of this counts the massive worldwide audience in the hundreds of millions watching overseas.
Golden State are undefeated these play-offs, going a record breaking 14-0, and could become the first team to complete a 16-0 sweep if they slay the Cavs in games 3 and 4.
It's the first time two teams have met three straight times in the NBA Finals.
But if Americans are sick of it, you wouldn't know it.
Game 3 is on Thursday in Cleveland.