It was so brief - and so quickly rectified - it almost went unnoticed.
But footage of what appears to be Gus Gould dropping the c-bomb during the Cowboys 26 - 12 defeat over Manly on Thursday night has hit the World Wide Web.
The veteran broadcaster, who was calling the Round 13 clash for Channel Nine, was talking about Jason Taumalolo when he had to correct himself.
"He made an early entry into the first grade and everyone said, 'How good's this c-... kid'," Gould says.
Have a listen below; what do you reckon?
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