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Speaking on Channel Nine's The Footy Show, Brad Fittler has pinpointed the problem with NSW - and it's not an issue of talent on the field.
Instead, Fittler has had a crack at the culture in the NSW ranks, and reckons that the Blues need to focus on growing a leadership group within the squad.
"Leadership's a life commitment. You just can't be a leader one day because Phil Gould or someone else says we need leaders," he said.
"When you look at the leaders in QLD, they lead week in, week out. They play the same football week in, week out. They show each of the teammates they play with they're desperate.
"Over this period, we've missed that. We haven't got the players that are leaders inside out.
"The good thing is that there's an opportunity for any NSW player who wants to stand up, be a leader and work hard. There's a position there for you."