English soccer team Leeds United debuted a new crest overnight Australia time, and it was so bad the club said they’re going to change it within six hours.
The crest apparently shows a fan performing the ‘Leeds Salute’.
Unsurprisingly, fans immediately rinsed the logo on Twitter.
Angry fans also set up a petition imploring the club to not implement the crest, which has 67,000 signatures at the time of writing.
The reaction was so strong that managing director Angus Kinnear said they will reconsider the badge.
"We always knew that the introduction of a crest, particularly one that is so bold and such a break away from the traditional conventions of football club crests, was going to create debate and may be controversial," Kinnear told the Yorkshire Evening Post.
"We had confidence in the process we went through to arrive at the design but today we've been overwhelmed by the feedback.
"From my perspective it's exactly why I love working for this club because the passion and enthusiasm and the commitment of the fanbase is quite astounding.
"We put the supporters at the heart of everything we do and we are here to make them proud and so, based on some of the feedback we've received, it's evident that the process wasn't extensive enough and we need to seek further consultation with our fans as we don't want to do anything that the majority of the fanbase don't believe in."