The Super Bowl may be the biggest sporting event of the year - for Americans, we know what we're about - but it's also seems to be the biggest day of the year for advertising.
It's estimated that big brands pay upwards of AUD $7 million for 30 seconds of airtime, which means that Amazon will have handed over about $21 million for this year's ad.
And that's not including talent fees; with big names like Harrison Ford and Forrest Whittaker starring PLUS a Queen classic as the soundtrack, the tech giant have gone hard.
It's all to promote their virtual assistant Alexa by highlighting their failed products that didn't quite make it, including a podcast-broadcasting electric toothbrush, a dog collar - "for dogs!" - and something the international space station haven't been using correctly.
Check Not Everything Makes The Cut below:
Amazon aren't the only ones using their Super Bowl ads to promote tech this year; Budweiser are using their 30-seconds (and a Bob Dylan song) to reveal they're now brewing with wind-powered electricity and Microsoft are highlighting their new products designed for kids with physical challenges.
Here are the rest of the Super Bowl ads that have already dropped online
Budweiser - Wind Never Felt Better
Stella Artois - Change Up the Usual
Pringles - Sad Device Commercial
Pepsi - More Than OK
Microsoft - We All Win