Amazon's Super Bowl Ad - Feat. Harrison Ford And A Queen Classic - Cost $21 Million JUST To Broadcast

The Super Bowl may be the biggest sporting event of the year - for Americans, we know what we're about - but it's also seems to be the biggest day of the year for advertising.

It's estimated that big brands pay upwards of AUD $7 million for 30 seconds of airtime, which means that Amazon will have  handed over about $21 million for this year's ad. 

And that's not including talent fees; with big names like Harrison Ford and Forrest Whittaker starring PLUS a Queen classic as the soundtrack, the tech giant have gone hard.

It's all to promote their virtual assistant Alexa by highlighting their failed products that didn't quite make it, including a podcast-broadcasting electric toothbrush, a dog collar - "for dogs!" - and something the international space station haven't been using correctly.

Check Not Everything Makes The Cut below:

Amazon aren't the only ones using their Super Bowl ads to promote tech this year; Budweiser are using their 30-seconds (and a Bob Dylan song) to reveal they're now brewing with wind-powered electricity and Microsoft are highlighting their new products designed for kids with physical challenges.

Here are the rest of the Super Bowl ads that have already dropped online

Budweiser - Wind Never Felt Better

Stella Artois - Change Up the Usual

Pringles - Sad Device Commercial

Pepsi - More Than OK

Microsoft - We All Win

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