Cosmetics store expands to Coast

Opens next week.

28 September 2017

Article heading image for Cosmetics store expands to Coast

Following SEPHORA’s highly anticipated Bondi Junction launch this September, SEPHORA Australia now has set its sights on yet another beachside location, opening at Erina Fair on October 5.


Continuing its eastern seaboard expansion, the Erina Fair opening will be the global beauty giant’s 11th Australian retail location, and 7th NSW store.

Proudly backing the investment into brick-and-mortar stores, SEPHORA Country Manager Libby Amelia said, “After almost three years in market our core customers know all about our exclusive brands like Tarte, Marc Jacobs Beauty, FENTY BEAUTY, Kat Von D and Huda, but with an ever-increasing list of new makeup, skincare, hair care and lifestyle brands, we know our customers are crying out for the opportunity to touch, play experience our brands, products and services too.”


Freedom to experience is at the core of SEPHORA’s beauty model, adds Ameila. “We want our customers to be able to come in to our stores whenever they like, for as long as they like. You can touch and feel and play – being left to your own devices, or you can ask one of our experienced Beauty Advisors to guide you. SEPHORA is such a fun place to learn about beauty - each person has their own unique experience every time, and we can’t wait to bring that to the Central Coast.”


Erina Fair Centre Manager Stephen Ross welcomed SEPHORA to their expansive retail list saying, “We are thrilled SEPHORA will be opening its doors to our customers in October. SEPHORA is an exciting international addition to the retail experiences at Erina Fair and further cements our position as the number one place to shop on the Central Coast. Our customers are very excited about this opening as it means they will no longer have to travel outside the region to get their beauty fix of SEPHORA’s brands.”


Erina, get ready for beauty and the beach.

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