French Rugby Club Bring In Porn Website As Match Day Sponsor, Immediate Ticket Sale Spike

"A way to create a buzz"


Triple M Staff

10 February 2019

Triple M Staff

Article heading image for French Rugby Club Bring In Porn Website As Match Day Sponsor, Immediate Ticket Sale Spike

A French rugby club has decided to bring in a porn website as it’s match day sponsor for their upcoming league match.

US Carcassonne announced earlier this week, porn website Jacquie & Michel will be their sponsor for their match against Biarritz on March 1.

The home club will wear warm-up shirts featuring the website's logo before changing into their usual gear for the game.

Their home stadium will also advertise the website around the ground.

"It's about being part of a fun and offbeat communication," Carcassonne general manager Christine Menardeau-Planchenault said.

"There will be nothing that will shock anyone. Today, like many clubs, it's hard to get people to the stadium, so we thought about a way to create a buzz and decided to partner with them."

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The two apparently share similar values.

"Commitment, power, endurance and vigour are all values that Jacquie & Michel share with (Carcassonne coach) Christian Labit's men,” Jacquie and Michel said in a statement.

The General Manager of the club also reported a spike in ticket sales for the match due to the sponsorship.

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