The NRL has today released a bold new logo design for the upcoming 2019 season.
According to the NRL, the new logo design looks to modernise the competition’s brand.
"The Telstra Premiership is competing with far more than just other sports," NRL CEO Todd Greenberg said in a statement.
"It competes in the world of entertainment, which is a highly competitive landscape. And whilst the Telstra Premiership competition is undoubtedly one of Australia’s most exciting and entertaining experiences for fans, we need to ensure our brand evolves with this changing landscape.”
Image - NRL
Fan feedback was at the forefront of the design according to NRL General Manager of Brand and Marketing Peter Jarmain.
"It was important that we keep the shield and the chevron, which have such historical significance for the code," Mr Jarmain said.
"But the aim was to modernise those very important symbols.
"The new design is more youthful and contemporary, to help the game connect to a younger fan base.
"But it also allows us to be integrated seamlessly with the 16 club brands, where the true point of connection lies for fans."
Image - NRL