Gillette have released a short video to the world that, despite its message having what we can only assume is the best of intentions, is getting rinsed in social media circles and on the very Youtube page on which it was published.
It would seem that people either love it, or very much don't love it.
Here's The Video
A quick scour of the likes counter under the video on Youtube proves that it's certainly creating discussion. At the time of writing, only 10K have liked the video, where an overwhelming 106K have disliked it.
And, their Twitter feed is chock full of these types of comments.
The jury's out on whether this will be deemed a success or failure, on all accounts.
Written by: @dantheinternut