Mastercard has fallen foul of the internet's tendency to take the piss after revealing their brand new logo to a pretty poor reception.
Actually, the logo itself hasn't changed at all - it's just that the company has decided that the those two, interlocking circles are recognisable enough to drop the name entirely.
The result? Check out this handy gif, captioned: "We usually don't like to name drop, but we think we can make an exception".
According to Mastercard chief marketing and communication officer Raja Rajamannar, there are so few of us who wouldn't know what we're looking at without the brand name, that they've decided it's just no longer necessary.
"More than 80 per cent of people [are] spontaneously recognising the Mastercard Symbol without the word 'Mastercard'," he said.
"We are proud of our rich brand heritage and are excited to see the iconic circles standing on their own."
Except the "iconic circles" the internet can see are "two balls".
The Mastercard logo has incorporated a red and yellow circle since 1966 where, the 1996 update aside, it has remained more or less the same.
But as payment methods turn more towards cardless systems - like Apple Pay, for example - the need for a "card" seems to be declining.
"The Mastercard symbol represents Mastercard better than one word ever could and the flexible modern design will allow it to work seamlessly across the digital landscape," a statement from the company said.
A statement to which one Twitter user replied: "Looks like a butt."