Tourism New Zealand has, as people on the internet say these days, "clapped back" at our latest Australian Lamb ad, having a good ol' go under the guise of mateship.
A new page on their official website is now dedicated to the proposed "New Australia-Land", which would see the two countries "set aside trans-tasman rivalry in favour of tourism".
But while - and yeah, we may be biased here - our ad was quite self-deprecating (it seems like we've finally admitted we stole pavlova), the Kiwis seem to be having a fair bit of fun with the concept.
"Caves filled with ice, not snakes," one section reads. "In the Southern Alps, you'll discover some of the world's most majestic ice formations hiding amongst 3000 ancient glaciers.
"Unlike the desert caves to the west, where you could discover 10 of the world's most deadly snake hiding under a rock to your ankle."
Another takes a pop at our fine cuisine, titled: "Much, much more than Chiko Rolls".
"The food traditions of New Australia-Land have remained overshadowed by our western region's obsession with meat pies and chiko rolls," it explains.
It also refers to Sydney as "a regional outpost of New Australia-Land" and calls the New Year's Eve fireworks display "dog-scaring [and] taxpayer-draining", calls Sydney Harbour "a giant floating rave" and even goes so far as to insult our beer.
"In 1954, Bob Hawke was immortalised in the record books for drinking 2.5 pints of beer in 11 seconds," they dig.
"Perhaps if his beer had tasted a fraction better, he wouldn't have had to down it so quickly."
In case you haven't yet seen the ad that appears to have reignited our friendly rivalry, check it out below.