Around the world, it's an unofficial tradition to lock lips with someone as the clock strikes midnight to signal a new year.
It can be quite a romantic moment for two people, if those involved are both on the same page.
Well unfortunately for one bloke, he wasn't on the same wave length as his 'lady friend.'
Now rejection isn't a bad thing but, when it's on live tv and then goes viral on the internet (racking up more than 7 million views on Twitter alone) then it just becomes embarrassing.
Take a look for yourself.