Popular British baker chain Greggs has been forced to apologise after replacing Baby Jesus with a sausage roll in their Christmas advent calendar promotion.
Greggs came under fire after depicting the delicious pastry lying in the manger instead of Jesus in its publicity photos.
While some welcomed the calendar, others have failed to look past the controversial nature of the images.
Greggs has now issued an apology for the photo and said it "did not mean to cause offence".
Christians hit out at the chain for being disrespectful and creating a controversy to boost sales, vowing to boycott the bakery chain.