Women of the world rejoice; all the hard work fighting for equality has finally been rewarded.
Are we talking about a significant decrease in the gender pay gap? Nope.
Have the government finally decided to scrap the 'luxury tax' on sanitary products? You bet they haven't!
Nope, the solid victory for woman of the world today is this - Doritos are going to release a "lady friendly" version of their famous corn chip.
Speaking to Freakonomics Radio, PepsiCo CEO, the company that produces Doritos, announced the company was solving the massive problem that no one knew existed - that women's mouths are just too supple for your regulation corn chip.
“Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public,” Indra Noovi said.
“You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavour, and the broken chips in the bottom.
"Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers.
“And how can you put it in a purse? Because women love to carry a snack in their purse.”
Despite the fact that those are 100 percent real quotes from the CEO of a company valued at $18.2billion USD, we literally have no idea how they are going to make their corn chips more lady friendly.
A softer, crunch-less corn chip with little to no cheese dust on them sounds horrific.
Then again, this is coming from the company that produced Pepsi Max Vanilla, so they've got runs on the board.