Last week we brought you the startling news that KFC had run out of chicken across the pond in the UK.
A delivery error from DHL meant that 700 KFC stores up and down the country had no fresh chicken to work with, effectively sending the country into meltdown.
It was a cock-up of monumental proportions - which required an apology of monumental proportions.
And boy did the Colonel deliver, taking out full-page ads in pretty much every major English newspaper with slightly reworked branding.
Yes, that's a bucket of chicken with "FCK" printed on it.
"We're sorry," the small-print reads. "A chicken restaurant without any chicken. It's not ideal.
"Huge apologies to our customers, especially those who travelled out of their way to find we were closed.
"And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation.
"It's been a hell of a week, but we're making progress, and every day more and more fresh chicken is being delivered to our restaurants.
"Thank you for bearing with us."
We're declaring it a stroke of genius. All is forgiven, KFC. All is forgiven.