Well you know what they say: If at first you don't succeed, wait 20 years and try again!
McDonald's have announced that they're bringing back their most expensive failure close to two decades after it disappeared from the menu.
The Archburger, an update on the 1996 Arch Deluxe, is being tested in several US locations and is touted as a more "sophisticated" McDonald's meal.
The original Arch Deluxe was introduced to much fanfare, with the Golden Arches dropping an estimated $2.5 million on advertising the "fresh beef" burger.
Swapping out the frozen patty for a fresh version, the Arch Deluxe also consisted of cheese, onion, lettuce, tomato, peppered bacon and "Arch Sauce" - mustard and mayo - on a potato-flour bun.
Amid all the hype, the Arch Deluxe was projected to bring in $1 billion but it totally flopped and was pulled from the menu less than 12 months later.
So McDonald's must be hoping that that fresh-from-the-farm selling point will do better this time around; the revamped version also ditches the usual frozen meat in an attempt to "raise the bar" for customers.
It's said to be cheaper than a Big Mac, too, which means that it could, if it passes testing, earn a place on hungover Macca's orders right here in Australia before too long.