The sad news of Hugh Hefner's passing mightn't be such a surprise, given the bloke was in his nineties, but it's time like these that you tend to reflect on what a guy like Hefner achieved in life.
And, in Hefner's case, it was quite a lot.
The Playboy founder and living embodiment of his brand made no secret that he loved life... particularly his life, and looking back at some of Hef's most famous quotes, he made no secret of that.
With that in mind, we present 9 famous Hugh Hefner quotes that proved he really lived a charmed life.
I got married before I found myself. People should find themselves before they get married.
On The Effect Of Marriage
I have been married twice, and those were not the happiest times of my life. Part of the problem, quite frankly, is that when you get married, the romance disappears and the children arrive and the love is transferred. It shouldn't be that way, but too often it is transferred to the children.
Sex is the driving force on the planet. We should embrace it, not see it as the enemy.
I have no plans to retire. It's the perfect combination of work and play that keeps you young. If I quit work it would be the beginning of the end for me.
On His Influence
The interesting thing is how one guy, through living out his own fantasies, is living out the fantasies of so many other people.
On His Care Factor
If you let society and your peers define who you are, you're the less for it.
Could I be in a better place and happier than I am today? I don't think so.
You know, from my point of view, I'm the luckiest cat on the planet.
On His Beloved Playboy
For me, the magazine was always the heart of what my life was all about, and the other half was living the life.