Facebook page Yes/No? became a sensation last year.
They posted divisive issues, actions or products and invited people to say whether they were for or against it.
It was a tactic that worked, with the page zooming up to over 150,000 likes quickly.
But that kind of reach is invaluable for spammers, who have either convinced the admin to sell the page or just hacked it.
Spam started being posted to the page earlier today:
All of the links come from the same viral site, and the admin is still posting the odd Yes/No question, suggesting that the same person is still in charge.
However the page fans are having none of it:
Whatever the outcome, it’s a sad end for a Facebook page that was one of the best getting around for some time.