How do you test out a new look - you do it with statistics!
This bloke over in the US was curious as to whether he looked better with or without his beard, so he set up two Tinder profiles to run concurrently to get to the bottom of it.
"When my friends suggested that more women would be interested in me if I shaved my beard, I went to the data stream to once and for all determine... do women within 50 miles of my surrounding area prefer me with a beard or without a beard?" his research states.
And it turns out his friends were wrong - the beard is a definite winner:
"These results do not shock me in the least. I have never been able to pull off a clean-shaven look and I have a glorious red beard that is a shame to lose," he analysed.
His research also found some interesting breakdowns in the age, race and dates when he was most commonly 'right-swiped'.
It pays to be informed!