An image of Channel 10 Newsreader Natasha Belling has gone completely viral over the past couple of days.
The Australian reporter was wearing a green jacket durin a broadcast which people have been pointing out is - ahem - penis shaped.
Although it may not strike you straight away - once you see it, it’s very difficult tot "un-see".
The image is being reported on all over the world including the UK’s Daily Mail, E! Online, MTV and Buzzfeed.