Anyone who has ever dared to turn their back on a wave and wound up with a mouthful of sand as a result will feel for poor Kate Upton, who was swept off a rock in the Caribbean while shooting for Sports Illustrated.
And the whole bloody thing was caught on camera - and then posted to SI's Instagram account.
"Whoops! Things got a little rocky on Kate Upton's #SISwim 2018 shoot in Aruba," they captioned the clip, which shows the exact moment the 25-year-old was knocked off her feet by the rogue wave.
On an unrelated note, how do we get that bloke's job? Asking for a mate.
Speaking after the incident, Upton said what pretty much everyone who's been caught out by the ocean has said: It didn't look THAT bad.
"The next wave coming, it didn't look that large from my point of view but it must have hit the rock just right and caught on," she said.
"The skirt, whenever it's wet... it's very heavy and dragged me down."
After appearing on the cover of the Sports Illustrated Swimsuit Issue three times, Upton has this year handed her crown over to 24-year-old Danielle Herrington.