Dry July have just dropped probably their most powerful ad yet.
In it, a bloke appears to be recovering from a hangover when his mate arrives and says "look at the state of you."
We've all been there. But this time, it isn't quite as it seems.
In case you don't know, the Dry July campaign is to get people to abstain from alcohol (and get sponsorship for doing so) to raise funds for cancer research and patient support.
They've raised over $25million for cancer sufferers. The ad campaign can be seen on tv and online now.
To sign up to make a big difference this July, visit www.dryjuly.com